Our goal is to always focus on what your competitors are not doing.  While the bar industry is a copycat league we don't want to do what they are doing, we want to be the trendsetter leading to a better following.  When your bar becomes known for trying new things which are different you will see your followers become patrons which is the hardest part when it comes to gaining new patrons while maintaining your regulars but there is a fine line that we handle carefully depending on the market locally.