Awesome-looking food makes people come, stay longer, and drink more while staying on the sober side.  Most bars already have the basic bar food which includes burgers, wings, and fries.  To create a sexy pic of your food it doesn't take much!  We teach our clients how to create the food program which includes daily specials which create consistency but we get excited about monthly specials which are where we test new food.  Nobody wants the same old menu unless it's been truly vetted and is loaded with local favorites.  No matter how many awesome favorites you have humans love change on some level and the food program is a key denominator to keeping things in your bar fresh.