And here we go... The popular discussion from within the bar industry when you are an owner or manager.  You have found steady success and sales are good, patrons are happy and so is your staff, you don't need anyone's help.  You got this!  

NOT SO FAST!

Just because you are doing good now doesn't mean that you will be killing it next month!  Anyone with any experience in the bar industry knows that the bar game changes like the wind in many ways.  Your patrons are always looking for something new, your competitors are trying new things and there is always an entrepreneur that sees an opportunity in your community and is about to open the next new hot spot.  Patrons love the new place!  Patrons get bored.  Our point is that while you might be doing good now, a set of eyes from the outside is always a smart move.  We believe that a consultant should be part of your marketing budget and utilized monthly.  Someone who can bring new ideas, specials, drinks, event concepts, and more to your team.  Who should that person be?  It should be someone who has owned a bar and has the experience to fully understand that each decision has a price associated with it and to always keep the bottom line in mind.  There are many new and cool things being done in bars all over the country and this industry has a copycat mentality which we embrace and use to help every business that we work with.   We believe this is beneficial to each business that we partner with and it doesn't affect anyone negatively as we strategically work with bars across the country. 

The fact is that you need to keep things fresh and you need to give your patrons what they want to keep them coming back while giving them reasons to stay and enjoy the environment that you have created and are offering them.